While pricey... a 28 x 55 inch shower towel is $82... these towels have a lot going for them! They are made with 100% Supima extra long staple cotton and manufactured under 100% natural and ecologically correct manufacturing processes and are Oeko-Tex certified. The patented high tech spinning method for the cotton yarns used in the towels makes them as soft as cashmere! Also, they're available in 16 amazing colors! White are ivory are in stock in the U.S. the other colors will take longer to ship from Switzerland.